Collective

Podcast

Welcome to 'Heart and Soul,' the podcast where we empower and inspire women to lead their best lives, harnessing the power of their hearts and souls.

In each episode, we'll dive deep into topics that matter most to you, from self-love and confidence to career development, relationships, and everything in between. We believe that every woman has a unique strength and inner wisdom waiting to be unleashed.

Retail Isn't Dead - It Just Needs Better Windows (and Stephanie Wedlund)

In this episode, listeners are taken on an inspiring journey with Stephanie Wedland as she transitions from a corporate career in visual merchandising to becoming a creative entrepreneur. Stephanie recounts her experiences at Maurice's corporate office, where she managed visual merchandising across 900 stores, and how she used this background to launch her own venture, Stephanie Wedland Creative.

Balancing her entrepreneurial ambitions with family life, Stephanie provides an honest look at the unique challenges of maintaining work-life harmony. She highlights the flexibility and freedom entrepreneurship offers, allowing her to set her own schedule while raising a family. Through the Heart and Soul Mastermind group, she found support and overcame the isolation often felt in entrepreneurship.

"Retail is evolving, but brick-and-mortar isn't going away; it's about creating those connections and experiences that distinguish in-person shopping from online clicks." - Stephanie Wedlund

In this episode, we discuss:

(00:00) Empowering Women in Entrepreneurship

(13:56) Retail Experience and Visual Merchandising

(29:44) Balancing Work-Life as a Female Entrepreneur

Hey Heart & Soul Collective!

What if your window display could double your sales?

In this episode of Heart & Soul, we’re joined by Stephanie Wedlund, founder of Stephanie Wedlund Creative, a visual merchandising expert who left a 9–5 at Maurice’s corporate office (overseeing 900+ stores!) to build a business aligned with her family, creativity, and purpose.

Stephanie shares her story of entrepreneurship, motherhood, and finding clarity in a creative career full of possibilities—from graphic design and shop layouts to wallpaper design and brand consulting. This is a must-listen for retailers, creatives, and women in transition, looking for fresh inspiration and practical guidance.

🔑 What You’ll Learn:

  • What visual merchandising is and how it helps drive sales

  1. How to build a retail experience that customers remember

  2. Why scent, signage, and sound matter just as much as products

  3. Balancing business and babies as a creative entrepreneur

  4. How to niche down when you’re multi-talented and multi-passionate

  5. Tips for brick-and-mortar stores that want to stand out

📦 Free Resource for Retailers:

Download Stephanie’s guide:

🪟 5 Don’ts to Do’s: The Window Display Edition

Get simple, actionable tips for turning your storefront into a sales-driving experience.

👉http://www.stephaniewedlundcreative.com/freeguide

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👋 Connect with Stephanie

Website: http://www.stephaniewedlundcreative.com

Instagram: https://www.instagram.com/stephaniewedlundcreative

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All Heart & Soul's Details:

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.heartandsoulmastermind.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join the mastermind program:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.heartandsoulmastermind.com/heartsoul⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Say hi to Mariah on Instagram: ⁠⁠⁠⁠@mariahmckechnie

Say hi to Monique on Instagram: ⁠⁠⁠⁠@moniqueforcier

Leave a review on the Apple Podcast app and the Spotify app: ⭐️⭐️⭐️⭐️⭐️

Asher Carlson