Retail Isn't Dead - It Just Needs Better Windows (and Stephanie Wedlund)

Jul 9

In this episode, listeners are taken on an inspiring journey with Stephanie Wedland as she transitions from a corporate career in visual merchandising to becoming a creative entrepreneur. Stephanie recounts her experiences at Maurice's corporate office, where she managed visual merchandising across 900 stores, and how she used this background to launch her own venture, Stephanie Wedland Creative.

Balancing her entrepreneurial ambitions with family life, Stephanie provides an honest look at the unique challenges of maintaining work-life harmony. She highlights the flexibility and freedom entrepreneurship offers, allowing her to set her own schedule while raising a family. Through the Heart and Soul Mastermind group, she found support and overcame the isolation often felt in entrepreneurship.

"Retail is evolving, but brick-and-mortar isn't going away; it's about creating those connections and experiences that distinguish in-person shopping from online clicks." - Stephanie Wedlund

Listen on Apple

In this episode, we discuss:

(00:00) Empowering Women in Entrepreneurship

(13:56) Retail Experience and Visual Merchandising

(29:44) Balancing Work-Life as a Female Entrepreneur

Hey Heart & Soul Collective!

What if your window display could double your sales?

In this episode of Heart & Soul, we’re joined by Stephanie Wedlund, founder of Stephanie Wedlund Creative, a visual merchandising expert who left a 9–5 at Maurice’s corporate office (overseeing 900+ stores!) to build a business aligned with her family, creativity, and purpose.

Stephanie shares her story of entrepreneurship, motherhood, and finding clarity in a creative career full of possibilities—from graphic design and shop layouts to wallpaper design and brand consulting. This is a must-listen for retailers, creatives, and women in transition, looking for fresh inspiration and practical guidance.

🔑 What You’ll Learn: