From Self-Doubt to CEO: Jessica Nelson on Sobriety, Success & Starting Made in Duluth
In this heartfelt and inspiring conversation, Mariah and Monique sit down with entrepreneur Jessica Nelson, founder of Made in Duluth, to talk about the messy, magical journey of betting on yourself—and winning. From navigating single parenthood and sobriety to launching a fast-growing residential cleaning business, Jessica shares her story of transformation, confidence, and alignment.
Once someone who doubted her own voice, Jessica now runs a business that supports not only her family but also a growing team—built on values of flexibility, empathy, and empowerment. The episode explores what it really means to grow from the inside out, the power of coachability, and why sometimes your next chapter begins with one small “yes.”
“When I finally started to focus on myself and my needs, that’s when the growth started to happen.” — Jessica Nelson
In this episode, we discuss:
00:00 – Meet Jessica Nelson of Made in Duluth
04:00 – Growing up with an entrepreneurial role model
07:00 – Leaving self-doubt behind and taking the leap
10:30 – Building a business rooted in values and flexibility
15:00 – The power of systems, support, and coachability
24:00 – Sobriety, healing, and discovering her worth
28:00 – Manifesting aligned love and dreaming into the future
Hey Heart & Soul Collective!
In this heartfelt and inspiring episode, Mariah and Monique welcome Jessica Nelson, founder of Made in Duluth. What began as one cleaning job quickly turned into a thriving business—but the real transformation happened within Jessica herself.
From getting sober and letting go of self-doubt to finding purpose, building a values-based company, and even manifesting aligned love, Jessica’s story is a powerful reminder that betting on yourself changes everything. Whether you're dreaming of starting something new or working through your own growth season, this one’s for you.
In This Episode:
Turning one job into a thriving cleaning business
Getting sober and rediscovering her identity
Letting go of people-pleasing and owning her path
Building a flexible, woman-centered company
The power of coaching and being coachable
Finding love through alignment and intention
Dreaming bigger and what’s next for Jessica
Resources & Links:
📍 Interested in Made in Duluth services?
Contact Jessica here
💫 Learn more about our Heart & Soul Mastermind
If Jessica’s story encouraged you, share this episode or leave us a 5-star review. It helps us grow and reach more amazing women just like you.
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All Heart & Soul's Details:
Website: https://www.heartandsoulmastermind.com/
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Say hi to Mariah on Instagram: @mariahmckechnie
Say hi to Monique on Instagram: @moniqueforcier
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