Marketing That Feels Like You: Soulful Strategy with Stephanie Gudowski

This week, Mariah and Monique dive into an inspiring journey with Stephanie Wedland as she transitions from the corporate world to entrepreneurship. Stephanie, founder of Stephanie Wedland Creative, shares her story of leaving a high-paced corporate career in visual merchandising at Maurice's, where she managed displays for 900 stores, to start her own business.

Balancing work and family life is a central theme, as Stephanie shares the flexibility entrepreneurship offers her, allowing her to set her own schedule while raising a family. She candidly discusses the unique challenges of maintaining work-life harmony, particularly for female entrepreneurs, and highlights the supportive role of the Heart and Soul Mastermind group in her journey.

"Brick and mortar isn't going away, it's evolving.” - Stephanie Gudowski

In this episode, we discuss:

05:00 – From fashion sales to motherhood to starting her business at 40

10:00 – Why small brands can’t afford not to ask for help

15:00 – How Stephanie builds trust-first relationships with her clients

22:00 – Top 3 social media tips (including why you must be on both Instagram & Facebook)

30:00 – The power of Flowdesk and email marketing that actually works

36:00 – What the data says (and why most graphics don’t perform)

41:00 – If marketing feels hard… here’s your permission to pivot

Hey Heart & Soul Collective!

What if marketing didn’t feel like shouting into the void—but instead felt like sharing your heart? If you’ve ever wanted to grow your brand without sacrificing your soul, this conversation is for you. We’re getting real about content overwhelm, audience-building, and showing up with strategy and soul.

In this episode, we’re sitting down with marketing strategist and brand whisperer Stephanie Gudowski, founder of Be Engagement—a boutique agency helping women-led brands get seen and stay aligned.

From luxury bridal launches to med spa growth, Stephanie is the go-to for soulful strategy and intentional execution. Today, she’s pulling back the curtain on how to stop marketing out of fear and start showing up with clarity, confidence, and consistency.

🔑 Key Themes + Takeaways

Together, we talk about:

– Pivoting from corporate life to creative entrepreneurship as a new mom at 40

– Why “your clients aren’t your friends” is a myth Stephanie refuses to follow

– Building aligned brands without being everywhere all at once

– Her top social media do’s, don’ts, and one seriously underrated tip

– Email marketing, Meta hacks, and why your content should never be one-and-done

– What it really looks like to sell from the heart (and why most of us are doing too much)

Whether you’re stuck in Canva chaos or wondering if marketing can actually feel good—this episode will give you both inspiration and strategy to move forward.

📣 Connect with Stephanie

Explore her offerings: www.beengagement.com

+ download her free Social Media Do’s & Don’ts at: https://linktr.ee/beengagement

Follow her on Instagram: https://www.instagram.com/be.engagement

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All Heart & Soul's Details:

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.heartandsoulmastermind.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join the mastermind program:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.heartandsoulmastermind.com/heartsoul⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Say hi to Mariah on Instagram: ⁠⁠⁠⁠@mariahmckechnie

Say hi to Monique on Instagram: ⁠⁠⁠⁠@moniqueforcier

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